Core Messages:
| # | Message |
|---|---|
| 1 | The Problem – Discriminatory norms cause “time poverty” and exclude women from decision-making at all levels (households, communities, parliaments) |
| 2 | The Reinforcers – Media, political parties, and institutions uphold the false idea that men are the “right” or natural leaders |
| 3 | The Hope – Social norms are not fixed; they can and do change as societies evolve |
| 4 | The Solution – Rewrite the narrative: power belongs to everyone, not just men, and must be shared – especially with marginalized communities |
| 5 | The Strategy – Transformative change requires multiple forces to come together and converge |
Overall Theme: A concise set of messages explaining why discriminatory norms persist, why they can change, and what is needed to transform them – with an emphasis on inclusivity, shared power, and collective action.
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